I was recently asked to do a presentation that followed on from the previous one on Building a Successful strategy and at that time the theme of the conference was “A Winning Culture”. Every organisation has a culture but it got me thinking what would make some more successful than others. The following are my… Continue Reading
Author Archives: amhtb2015
Building a Business Strategy
Over the past couple of months I have had the dubious pleasure of trawling through many so called strategies only to find them missing major components of what should be in the strategy making them essentially unfit for purpose ….. not a great idea if an entire organisation is trying to put its efforts behind… Continue Reading
Building a Co-operative marketing organisation for Tourism promotion
The best way to promote a town or a village as a destination for visitors is to build a Co-operative marketing organisation. The ideal scenario will be that a couple of like-minded individuals from the hospitality, retail, leisure and tourism operators will agree to put aside competitive concerns and co-operate together to form and fund… Continue Reading
Co-operative Tourism Marketing Plan for small towns and villages
This blog is intended to give practical information and advice based on my experiences chairing the Howth Tourism group. During that time we have achieved our target of 750K visitors and the estimated revenue generated is €20m. Tourists / visitors from outside the area account for 70% – 80% of the revenues in many of… Continue Reading
